About Slab

2015

My husband Steve and I have owned and run Bliss Ice Cream Parlour in Cowes for almost 10 years, and over winter I decided to use the off-season to teach myself the art of fudge-making!  We figured it would compliment ice cream well and give us something to sell on days when the weather wasnโ€™t so great (which, letโ€™s face it, is fairly often!)  We also realised there wasnโ€™t a well-known fudge brand on the island, which seemed quite a gap in the market considering how popular fudge usually is in seaside towns.

Bliss Logo With Stripes

2016

So 3 cold winter months were spent practising a plethora of different recipes in my home kitchen – many a batch of fudge was made – fudge that didnโ€™t set, fudge that spat at me, fudge that turned to concrete.. but eventually things started improving and I started to get the โ€œfeelโ€ of it (and an accurate sugar thermometer!) and tweaked my recipe until finally I felt I had a fudge that I loved and that was delicious enough to sell to the public!

Making of shots - Slab Artisan Fudge

We began selling it in our shop, then the option of attending a weekend Christmas Market at The Garlic Farm was offered to me and I figure why not – our shop was closed and I had nothing better to do – little did I know that I would sell my entire stock on the first day!  Suffice to say there was a very late night of fudge making that night along with a 5am cutting and wrapping session!

Slab Fudge at I Love Wight Xmas Market at The Garlic Farm

2017

From there on I decided to attend any local fetes, food markets, fairs etc and even had a stall on The Parade in Cowes Week (which involved 4 solid weeks of fudge making in advance!)  Steve set us up a website to enable us to accept orders online,  and more recently we decided to attend  a vegan festival with a newly developed line of vegan fudge which proved such a success that we have since attended our biggest events to date – Vegan Life Live in London and Manchester and VegFest in Brighton – all a lot of work but very successful and we now find a large chunk of our trade is for vegan fudge!

2018

After a very busy Christmas with an almost unmanageable influx of online orders, we felt it was the right time to take the next step and we opened a Slab shop in January (next door to our ice cream parlour!) where all our fudge is made (still by hand, on the stove-top).  We now have a regular income from online trade, attend major events regularly and have several wholesale businesses we supply to both on the island and on the mainland.  And of course weโ€™re so proud to have our first premises the public can visit to top up on supplies and watch fudge being made!

2019